Branding is what your audience perceives you as, what they feel about you & most importantly, whether they remain as audience or become your brand’s fans. We create a well-deserved fandom for your brand.
What makes a branding agency in India truly great? To an extent, the quality that makes us as a branding agency in India truly great is that we don't focus on the fleeting trends; we focus on the stability, reliability, and longevity of each element of your brand starter pack. Our expertise as a brand identity design agency is highly dependent on the vision, mission, and purpose of your brand, because without a rock-solid brand vision, mission and purpose, your brand is no different than any other brand in India. For Team Substance, a proud branding agency in India, your brand not standing out as a unique change-maker in the segment is the worst nightmare for a brand identity design agency such as us.
So, what is a brand and how can the best branding agency in India help you achieve your brand goals? A brand identity design agency undertakes an enduring but very important task of creating the identifying factor for your brand and it can come in many unique shapes, forms, creative routes, and aesthetics that ultimately align with the long-term brand goals. Keeping sight of the end goal of a brand is one of the most important things for us as a branding agency in India as well as a top-level brand identity design agency because misalignment of branding efforts with the brand goals can sink the brand.
To understand the role & importance of a branding agency in India we must truly grasp the meaning and importance of a brand. Let's begin to understand the meaning and importance of branding from the lens of a brand identity design agency and as the best branding agency in India.
If people believe they share values with a company, they will stay loyal to the brand. - Howard Schultz
A brand, in very simple terms, is a business marketing concept that helps people identify a particular product or service from similar products and services in the same business segment.
Whereas, branding is the process of creating a distinct and completely unique identity for a business, keeping the target audience and consumer in mind. The task of branding is typically carried out by a competent brand identity design agency or a particularly great branding agency in India.
At a very elementary level, a brand identity design agency provides your brand with the following branding elements:
- Brand Logo
- Brand Tagline
- Brand Palette
- Tone of Voice
- Communication Route